Privacy Policy

This Privacy Policy applies to DealerChasm websites, applications, reports, integrations, and related services. It does not control the independent practices of dealerships, AI platforms, advertising networks, payment processors, or other third parties.

Account and contact data. Name, work email, authentication information, dealership, role, support messages, and team relationships.

Dealership and market data. Business name, website, location, brands, models, competitors, buyer questions, and other configuration you provide.

Visibility and response data. Prompts submitted for monitoring, third-party AI responses, mentions, rankings, citations, sentiment, inferred competitors, timestamps, and technical details needed to reproduce and evaluate a scan.

Inventory and activation data. Product feed identifiers, vehicle attributes, availability, campaign settings, budgets, bids, account metadata, conversion events, and performance information. Advertising API credentials are encrypted at rest and are not returned to the browser after connection.

Billing and transaction data. Subscription status, customer identifiers, invoices, and transaction metadata. Payment card details are handled by our payment processor rather than stored directly by DealerChasm.

Device, usage, and analytics data. IP address, browser and device attributes, referring pages, pages viewed, feature interactions, approximate location, timestamps, error information, and similar operational events.

• Provide accounts, audits, dashboards, reports, and support.
• Run dealer-authorized questions through supported AI services and analyze the returned answers.
• Detect visibility gaps, recommend actions, and prepare requested advertising scaffolds.
• Maintain inventory eligibility, campaign controls, conversion measurement, billing, and account security.
• Understand product usage, fix errors, prevent abuse, and improve the Service.
• Send service messages, reports, alerts, and marketing communications where permitted. You may opt out of marketing email.
• Meet legal, tax, accounting, and compliance obligations.

We receive information directly from users, from connected dealership systems and advertising accounts, from public business sources, from service providers, and automatically through use of the Service. Future connectors such as Search Console, CRM, site search, and inventory systems will process only the scopes authorized during connection.

We disclose information to vendors that help us host, secure, analyze, support, and deliver the Service; to AI providers when running authorized visibility checks; to advertising and inventory platforms when a Customer connects or activates them; and to payment, communication, and analytics providers.

Current service categories include cloud hosting and database providers, model and AI API providers, OpenAI advertising services, Stripe, Resend, Google services, Microsoft services, BetterFound analytics, and Pickle feedback tooling. A provider receives only the information reasonably needed for its function and operates under its own terms as applicable.

We may also disclose information for legal process, safety, fraud prevention, enforcement of agreements, a business transaction, or with your direction or consent. We do not sell personal information for money.

We and our providers may use cookies, local storage, scripts, and similar technologies for authentication, preferences, security, analytics, and feedback. Browser settings can limit these technologies, but some Service features may stop working.

DealerChasm-hosted vehicle pages may offer OpenAI advertising measurement. When enabled by a dealership, the measurement script loads only after the visitor allows it and may store a privacy-safe advertising reference to attribute vehicle-page activity.

We retain information for as long as reasonably needed to provide the Service, maintain historical reporting, satisfy contractual and legal obligations, resolve disputes, secure the platform, and enforce agreements. Retention varies by data type, account status, Customer instructions, and backup cycle. We delete or de-identify information when it is no longer reasonably needed, subject to lawful exceptions.

We use administrative, technical, and organizational safeguards designed for the nature of the information we process. These include access controls, credential encryption for connected advertising accounts, and transport encryption. No internet service can guarantee absolute security.

Depending on your location, you may have rights to request access, correction, deletion, or portability of personal information; to object to or restrict certain processing; or to appeal a decision. Authorized agents may submit requests where law permits. We may need to verify identity and authority before responding.

You can update many account details and communication preferences in the Service. For privacy requests, email privacy@dealerchasm.com. We will not discriminate against you for exercising an applicable privacy right.

DealerChasm is a business service and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Information may be processed in the United States and other countries where we or our providers operate. Where required, we use appropriate contractual or legal safeguards for cross-border transfers.

We may update this policy as the Service evolves. The effective date above identifies the current version. We will provide reasonable notice of material changes.

Questions may be sent to privacy@dealerchasm.com or support@dealerchasm.com.