Terms of Service

These Terms of Service (“Terms”) govern access to and use of DealerChasm’s websites, software, reports, integrations, and services (collectively, the “Service”). By using the Service, you agree to these Terms and represent that you have authority to bind the dealership, dealer group, or other organization you act for (“Customer”).

An order form, statement of work, insertion order, or similar written agreement may add service-specific terms. If it conflicts with these Terms, the signed service-specific agreement controls for that scope.

DealerChasm helps Customers define buyer questions, observe answers produced by third-party AI platforms, identify visibility gaps, and prepare eligible advertising or inventory experiences. Reports are snapshots of third-party outputs at a particular time. Results can change as platforms, models, sources, policies, and inventory change.

DealerChasm is independent from AI and advertising platforms unless an order form expressly says otherwise. We do not guarantee a ranking, recommendation, impression level, lead volume, sale, or return on advertising spend.

Customer is responsible for accurate account information, authorized users, password security, and all activity under its account. Credentials may not be shared outside Customer’s authorized team. Customer must promptly notify us of suspected unauthorized access.

Customer retains ownership of information it submits, including buyer questions, business details, inventory data, product feeds, creative inputs, and conversion data (“Customer Data”). Customer grants DealerChasm a limited license to host, process, transmit, transform, and display Customer Data as needed to provide and improve the Service.

Customer represents that it has the rights and lawful basis required to provide Customer Data and advertise the referenced inventory. Customer is responsible for the accuracy of price, availability, condition, incentives, disclosures, and destination pages.

If Customer connects an advertising account, Customer authorizes DealerChasm to use the supplied credentials and permissions to read account metadata and perform requested actions. API credentials are encrypted at rest and are not returned to the browser after connection.

DealerChasm campaign scaffolds are created paused by default. Customer remains responsible for approving budgets, bids, targeting, inventory, creative, landing pages, conversion settings, and activation unless a signed managed-services agreement delegates a specific responsibility to us.

Platform controls such as contextual hints are not guarantees of exact query targeting. Advertising platforms make final eligibility, auction, delivery, review, and billing decisions. Spend reporting can be delayed, and delivery may not stop instantly when a cap is reached.

Fees are shown on the pricing page or in the applicable order form. Recurring software and service fees are billed in advance unless stated otherwise. Media spend, taxes, platform charges, and third-party fees are separate from DealerChasm fees unless expressly included.

Managed activation is generally priced as a percentage of managed media subject to the stated minimum. Pay-per-lead pricing is a separate commercial structure and will not be charged on the same media spend as a managed-spend fee. An order form defines attribution, lead qualification, reconciliation, and billing details.

Prepaid media funding represents an amount available for future third-party ad delivery; it is not a promise of impressions, clicks, leads, placement, timing, or full utilization. The checkout total may include the disclosed managed-service fee. Confirmed platform spend reduces the available media balance, and refunds or payment reversals reduce it proportionally. Any treatment of unused funds, including refunds or expiration, is governed by the applicable order form and law.

Customer authorizes applicable recurring charges and agrees to keep a valid payment method on file. Except where required by law or stated in an order form, fees already earned and media already spent are non-refundable.

Month-to-month subscriptions may be canceled before the next renewal through the available billing controls or by contacting support. Cancellation stops future renewals and does not reverse committed media, completed work, or charges already incurred. Managed campaigns may require a reasonable wind-down period.

We may improve, add, remove, or discontinue features. Material changes affecting a paid commitment will be handled under the applicable order form or with reasonable notice.

Customer may not use the Service to violate law or platform policy, misrepresent inventory, submit unlawful or discriminatory targeting, interfere with system security, reverse engineer protected portions of the Service, scrape the Service at unreasonable volume, distribute malware, or access another customer’s data.

The Service interoperates with third parties such as AI providers, advertising networks, payment processors, hosting providers, analytics tools, and inventory systems. Their terms and policies govern their products. DealerChasm is not responsible for third-party outages, output changes, review decisions, suspensions, or policy changes.

Each party will use reasonable care to protect non-public information received from the other and use it only for the relationship. We maintain administrative, technical, and organizational safeguards appropriate to the nature of the data, but no system is completely secure.

DealerChasm and its licensors retain all rights in the Service, software, designs, methods, and documentation, excluding Customer Data. If Customer provides feedback, Customer permits us to use it without restriction or obligation.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” DEALERCHASM DISCLAIMS IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND WARRANTIES ARISING FROM COURSE OF DEALING. THIRD-PARTY AI OUTPUT MAY BE INCOMPLETE, INACCURATE, OR INCONSISTENT AND SHOULD NOT BE TREATED AS LEGAL, FINANCIAL, OR COMPLIANCE ADVICE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS INTERRUPTION. DEALERCHASM’S AGGREGATE LIABILITY ARISING FROM THE SERVICE WILL NOT EXCEED THE FEES PAID TO DEALERCHASM FOR THE AFFECTED SERVICE DURING THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. THIS LIMIT DOES NOT APPLY WHERE LAW PROHIBITS IT.

We may suspend access for nonpayment, security risk, unlawful use, platform-policy violations, or material breach. Either party may terminate for an uncured material breach after reasonable written notice. Sections intended by their nature to survive termination will survive.

We may update these Terms. The effective date above identifies the current version. Material updates will be communicated through the Service or another reasonable channel.

Questions may be sent to support@dealerchasm.com.